Wednesday, November 27, 2019
Environmental Security as an Approach to Threats Posed by Global Environmental Change
Introduction Climate change concerns and its effects on human security have characterised many international development debates (Barnett Adger 2007; Barnett et al. 2010; Campbell 2009). In this debate, some researchers believe environmental issues do not share a direct relationship with human security issues, while other researchers say both concepts have a direct relationship.Advertising We will write a custom assessment sample on Environmental Security as an Approach to Threats Posed by Global Environmental Change specifically for you for only $16.05 $11/page Learn More Both views exist within one continuum of environmental security analysis. On one end is the traditional thinking (realist thinking) that proposes a limited conception of human security, which excluded environmental issues, while the other end of the continuum adopts a new and broad definition of human security, which includes climate change. This paper critically evaluates both argume nts and shows that while it is important to acknowledge the changing nature of human security issues, people should understand how this new conception of human security issues interact with other discourses. To understand this fact, this paper first explains the new human security view. New Human Security View Proponents of the new human security view have widely used the concept to explain international politics and international peace (Barnett 2003; Kaplan 1994). For example, Busby (2007) and Mathews (1989) say we need to expand our definition of human security. They also say, for a long time, people have perceived security through lenses that do not show the new realities of climate change (Busby 2007; Mathews 1989). Similarly, the United Nations (1987) says many countries are quickly realising that it is impossible to separate economic developmental from environmental issues. For example, many human activities have caused resource conflicts through environmental degradation, the reby threatening the bedrock that supports human cohesion (Webersik 2010). The relationship between these two factors (environmental sustainability and human security) manifests in different ways. For example, the United Nations (1987) says poverty is both a ââ¬Å"causeâ⬠and ââ¬Å"effectâ⬠of environmental degradation. Therefore, it is futile to understand both concepts in isolation. Such concerns led the UN to set up the 1983 World Commission on Environment and Development (it includes environmental factors in understanding human security).Advertising Looking for assessment on environmental studies? Let's see if we can help you! Get your first paper with 15% OFF Learn More Based on the above assertion, Mathews (1989) believes that environmental strains are eroding the boundaries that defined international borders, and national sovereignty. This view prompted him to highlight the need to change human production factors that have supported civilisation. Mas on (2005) also believes there is a strong need to understand human security issues through environmental lenses because this new framework recognises the danger that human societies face if they continue to ignore the impact of their economic activities. Relative to this view, Brown et al. (2008) say, ââ¬Å"In recent years, our traditional ideas about security have unravelled. No longer do the main threats to our security come from the massed armies of hostile neighboursââ¬âbut from terrorism, epidemic disease, organised crime, conflict over natural resources and environmental degradationâ⬠(1). Mason (2005) advances the above view through ethical arguments because he says that ignoring the impact of climate change on human security creates an accountability problem. Particularly, he stresses this point by highlighting the transnational and global hazards of climate change (Mason 2005). Unlike other researchers, Mathews (1989) paints a more positive outlook on the environm ental-security issue by saying the global environment could support increased human populations if societies adapt to the new realities of climate change. Relative to the above conceptions of human security issues, Mathew Fraser (2002) believe broadening security definitions to include non-military issues, changes the role of the state in human security matters. For example, within the new security framework, the roles of transnational and sub-national non-state actors increase. Technological innovation, increased information flows, and globalisation have helped such non-state actors to increase their influence in security matters (Mathew Fraser 2002). Overall, human security interests do not align with national economic interests.Advertising We will write a custom assessment sample on Environmental Security as an Approach to Threats Posed by Global Environmental Change specifically for you for only $16.05 $11/page Learn More Khagram et al. (2003) agr ee with the view of Mason (2005) when they say that the limited role of the state in this new conception of security is justifiable because human societies are the main victims of climate change. Indeed, states are not the main victims of climate change because the latter has immediate and direct effects on peopleââ¬â¢s livelihoods (Moran 2011). For example, although water scarcity may not necessarily lead to war, it could easily cause death from drought, dehydration, low food production, and similar calamities. Similar to the above view, Kaplan (1994) sums up the danger that human societies face from climate change by saying, ââ¬Å"environmental scarcity inflames existing hatredâ⬠(p. 56) among communities. Traditional Thinking of Human Security Unlike the above researchers, proponents of the traditional view of security do not believe people should link climate change with human security. For example, Paris (2001) doubts the practicality of using a broad human security vi ew for academic and policy-making purposes. He says the concept lacks a precise definition because, like sustainable development, everyone supports it, but few people have a clear definition of its meaning (Paris 2001). Secondly, Paris (2001) contends that human security holds together different institutions and organisations (such as non-governmental organisations and middle power states) which want to shift the balance from conventional national security issues to newer approaches of security to support their international development goals. Therefore, he believes the these organisations have biased views (Paris 2001). Detraz Betsill (2009) also agree that there is no link between climate change and human security issues. They say both concepts fall within two frameworks of ââ¬Å"environmental conflictâ⬠and ââ¬Å"environmental securityâ⬠and believe the new debate that links climate change and human security issues have only engaged ââ¬Å"environmental securityâ⬠issues (Detraz Betsill 2009). Therefore, a discursive shift has not occurred. They also say the shift would be counterproductive because it would slow peopleââ¬â¢s resolve to find the real solutions to climate change (Detraz Betsill 2009). Deudney (1990) supports this view by saying there is no relationship between climate change and political conflicts.Advertising Looking for assessment on environmental studies? Let's see if we can help you! Get your first paper with 15% OFF Learn More He says it is self-defeating and dangerous to link the two concepts because human security and environmental concerns do not emerge from the same concerns. Based on the same view, he says environmentalists often exaggerate the prospects of war from climate change concerns. Comprehensively, Deudney (1990) believes climate change does not affect national security, but the institutions and mindsets that created it. Cudworth Hobden (2011) also support the above view and say that merging environmental and security issues create two frameworks for understanding human security issues. These two approaches show that human societies ââ¬Å"causeâ⬠climate change and climate change leads to insecurity (Cudworth Hobden 2011). He cautions that this approach should not ignore complex human relations (complexity theory) that regulate this relationship. In an unrelated context, Oââ¬â¢Brien (2006) believes that most people are missing the point about the relationship between human securit ies and environmental change. He says the debate should shift from determining if environmental disasters are products of climate change, or not, to debates that explore if human societies could manage such disasters (Oââ¬â¢Brien 2006). Nonetheless, many human societies are unable to cope with these adverse environmental effects. Therefore, they compromise human security. Based on these assertions, Oââ¬â¢Brien (2006) de-links environmental change from human security. He says human security depends on peopleââ¬â¢s preparedness to handle climate change. Therefore, if societies could manage the effects of climate change, there would be no concerns about human security issues. Redclift (2001) agrees with the above view. However, he says researchers have failed to include other discourses of environmental sustainability when they associate the concept with human security. Mainly, he says researchers need to include changing human security and natural resource issues when explain ing the relationship between both concepts (Redclift 2001). He believes that by doing so, researchers would easily broaden security and sustainability concepts (Redclift 2001). This approach would also give them a broader insight into human security issues, within an environmental framework. Conclusion After weighing the traditional and new thinking of human security issues, this paper shows that science has often portrayed environmental problems as ââ¬Å"scientificâ⬠and not ââ¬Å"securityâ⬠problems. This view largely defines traditional thoughts of human security. The broadened definition of human security suggests a strong interrelationship between science and security issues. This new thinking is important in managing todayââ¬â¢s complex human security issues. Based on this fact, the new thinking of human security should guide future debates because it approaches the problem holistically. However, while it is important to acknowledge the changing nature of human security issues, people should understand how new human security views merge with other discourses (especially those that define traditional thinking) because human security is a complex phenomenon. References Barnett, J 2003, ââ¬ËSecurity and Climate Changeââ¬â¢, Global Environmental Change, vol. 13, no. 1, pp. 7ââ¬â17. Barnett, J Adger, N 2007, ââ¬ËClimate change, human security and violent conflictââ¬â¢, Political Geography, vol. 26, no. 1, pp. 639-655. Barnett, J, Matthew, R, Oââ¬â¢Brien, K, McDonald, B 2010, Global Environmental Change and Human Security, MIT Press, Cambridge. Brown, O, Crawford, A Campeau, C 2008, Environmental Change and the New Security Agenda Implications for Canadaââ¬â¢s security and environment. International Institute for Sustainable Development, Winnipeg, Manitoba. Busby, J 2007, Climate Change and National Security: An Agenda for Action. Web. Campbell, K 2009, Climatic Cataclysm: The Foreign Policy and National Security Implica tions of Climate Change, Brookings Institution Press, Washington. Cudworth, E Hobden, S 2011, ââ¬ËBeyond environmental security: complex systems, multiple inequalities and environmental risksââ¬â¢, Environmental Politics, vol. 20, no. 1, pp. 42-59. Detraz, N Betsill, M 2009, ââ¬ËClimate Change and Environmental Security: For Whom the Discourse Shiftsââ¬â¢, International Studies Perspectives, vol. 10, no. 1, pp. 303ââ¬â320. Deudney, D 1990, ââ¬ËThe Case Against Linking Environmental Degradation and National Securityââ¬â¢, Millennium ââ¬â Journal of International Studies, vol. 19, no. 1, pp. 461-476. Kaplan, R 1994, ââ¬ËThe Coming Anarchyââ¬â¢, The Atlantic Monthly, vol. 273, no. 2, pp. 44-76. Khagram, S, Clark, W Raad, D 2003, ââ¬ËFrom the Environment and Human Security to Sustainable Security and Developmentââ¬â¢, Journal of Human Development,à vol. 4, no. 2, pp. 289-313. Mason 2005, The New Accountability: Environmental responsibility Acro ss Borders, Earthscan, London. Mathew, R Fraser, L 2002, Global Environmental Change and Human Security: Conceptual and Theoretical Issues. Web. Mathews, J 1989, ââ¬ËRedefining Securityââ¬â¢, Foreign Affairs, vol. 68, no. 2, pp. 162-177. Moran, D 2011, Climate Change and National Security: A Country-Level Analysis, Georgetown University Press, Washington. Oââ¬â¢Brien, K 2006, ââ¬ËAre we missing the point? Global environmental change as an issue of human securityââ¬â¢, Global Environmental Change, vol. 16, no. 1, pp. 1ââ¬â3. Paris, R 2001, ââ¬ËHuman Security: Paradigm Shift or Hot Airââ¬â¢, International Security, vol. 26, no. 2, pp. 87ââ¬â102. Redclift, M 2001, ââ¬ËEnvironmental Security and the Recombinant Human: Sustainability in the Twenty-first Centuryââ¬â¢, Environmental Values, vol. 10, no. 1, pp. 289ââ¬â299. United Nations 1987, Report of the World Commission on Environment and Development: Our Common Future. Web. Webersik, C 2010, Clim ate Change and Security: A Gathering Storm of Global Challenges, ABC-CLIO, New York. This assessment on Environmental Security as an Approach to Threats Posed by Global Environmental Change was written and submitted by user Desiree Holder to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.
Saturday, November 23, 2019
Workplace Motivation
Workplace Motivation There are many different techniques that can be used in order to reward employees for a job well done. It is crucial for businesses to analyze these different methods and implement the ones that work best for them. There are many practices that a company may choose to utilize in order to motivate its team. There are extrinsic and intrinsic rewards, positive and negative motivators, as well as differentiating between individual and team or group rewards. The purpose of this paper is to examine the different methods of motivation as an attempt to find the one(s) that are most appealing to employers, individuals, and/or teams.What is the most influential way to reward workers? This is a critical question that has been pondered by many companies and employers, in which there has not yet been a definitive answer. Managers evoke various processes in order to induce the most superlative results for their company's welfare.English: Motivational SayingThe manager is propagating feelings of tr ust and confidence into the individual, thus encouraging them to accomplish more in order to increase productivity. My boss has always allowed me to not only complete my tasks without hassle but has also continued to provide me with the tools to expand my career knowledge in an effort to expand my abilities. Providing an effective rewards system is important because rewards do not always serve as a positive outcome. These rewards need to possess the ability to satisfy all employees, comparable to those offered by competitive organizations, distributed fairly and equally, and a range of incentives. With the failing economy, the organization for which I work has cut down its efforts in regard...
Thursday, November 21, 2019
Paradise Lost by John Milton term paper Essay Example | Topics and Well Written Essays - 2250 words - 1
Paradise Lost by John Milton term paper - Essay Example venge over this, Satan or the Lucifer, in other words, decided to bring the downfall of man by making them to eat the forbidden fruit in the Paradise or the Garden of Eden. Consequently, one may have the temptation not to believe in Christianity by basing on the reason on what could make God allow Serpent to revenge on His creation (God) if He truly loved them. The story of the Paradise begins from hell where both the Lucifer and his followers recover from the defeat after losing the battle initially in the war they had with God. For example, they constructed a monument that they referred to the Pandemonium where they were weighing the options of making a return to battle or just to forfeit it by accepting the defeat. Consequently, they also had the considerations of exploring the new world contained in the prophesies of creation for effecting the safe infliction of their planned revenge against mankind. As a way of enforcing their mission with full force, Satan decided to undertake the task alone minus engaging his followers. He feared that his followers might suffer extreme damage or run away from him during the battle (Driven, 45). At the onset of the mission, Satan met with his offspring who were the Death and the Sin. Thereafter, they unbarred the gates for him. Satan proceeded with his journey to the chaos until he ensured that he ha s the visualization of the Universe floating next to the globe that was the heaven. Through this instance, God predicted the fall of man when He saw Satan moving in the world. In consequence, Gods son who was at His right hand decided to sacrifice himself for the purpose of saving the mankind from the wrath of destruction by Satan. However, Satan still managed to maneuver his ways into the new universe where he flew to the sun and proceeded to trick angel, Uriel into showing the direction leading to the home of the man. After the guidance to the way to the home of the man by the deceived angel Uriel, Satan managed his ways into
Wednesday, November 20, 2019
Ethics and moral character Essay Example | Topics and Well Written Essays - 500 words
Ethics and moral character - Essay Example As a business man his primary motive was never to amass maximum profit. On the other hand, he held that ââ¬Å"it is the function of business to produce for consumption and not for money and speculationâ⬠(Johannes 7). Thus, he was never moved by the money motive and he brought about revolutionary changes in the twentieth century American industrial culture through such radical measures as the introduction of high wages, lower prices and increased buying power. One of the distinguishing characteristics of Fordââ¬â¢s business ethics was his strong belief that business should not be solely aimed at making profit. On the other hand, he held that one should maintain business ethics in all his/her enterprises keeping in mind the demands and needs of individuals and society. Once Henry Ford himself stated that ââ¬Å"for a long time people believed that the only purpose of industry is to make a profit. They are wrong. Its purpose is to serve the general welfareâ⬠(Ciulla 31). Similarly, good business leaders should not be egocentric; they should not be moved by ego but by reason. Henry Ford was a genuine and brilliant leader who was never overtly flattered by success but who always welcomed legitimate contributions from others.
Sunday, November 17, 2019
Performance at Caponeââ¬â¢s Dinner and Show Essay Example for Free
Performance at Caponeââ¬â¢s Dinner and Show Essay Here at Caponeââ¬â¢s Dinner and Show located in Orlando, youââ¬â¢re bound to have a sensational time. The atmosphere of the whole place is brimmed and overflowing with the magical feel of 1930s Chicago. With the wonderful menu, the gorgeous, sparkling and especially entertaining girls, the old and sentimental and nostalgic ornamentations and so much more, you will definitely get lost in this secret world full of dancing, fun and entertainment. Once you step inside this hidden and undisclosed extraordinary dreamland, youââ¬â¢ll blood will start pumping, your body beats with excitement and youââ¬â¢ll certainly get an adrenaline rush. The lights, the sounds, and even the smell off the 1930s will be a very unique experience and it will be something worth seeing. A night at Caponeââ¬â¢s Dinner and Show will guarantee a night full of laughing and enjoyment as you watch their live performances. Their live performances are surely an event you wouldnââ¬â¢t want to miss. It is a very interesting and amusing, absorbing and humorous, and also engaging and diverting. This spectacular event at Caponeââ¬â¢s Dinner and Show is something that is particularly special and idiosyncratic among many speakeasies and cabarets because they provide you with musical and comedic spectacles that are always ready and present to perform for your pleasure and merriment. In this amazing production, you are able to appreciate extremely talented and facetious and hilarious actors and actresses who seem very well qualified for their tasks. These personalities are very lighthearted and they give the audience a wonderful time at the same time as they relish the wonderful menu and cooking skills of the chef at Caponeââ¬â¢s. This, as I have said before, is a very individual and one-of-a-kind type of business due to the fact that they do not only provide god quality food and excellent embellishments but they also provide a charming cast of characters that never fail to put a smile on every customerââ¬â¢s face and never fail to fill the whole cabaret with loud laughs. It is not in every speakeasy or cabaret that you have a very interactive audience and it is also not in every speakeasy or cabaret that children are in the crowd of happy customers. That is another reason as to why Caponeââ¬â¢s Dinner and Show is so remarkable and unequaled. Everyone can enjoy, even children, because it is not the type of cabaret that is indecent, indelicate or vulgar. Even little youngsters are going to be able to appreciate such a place because comical entertainment is the type that can appeal to everyone. Everyone leaves happy from Caponeââ¬â¢s Dinner and Show and everyone is bound to have an astounding and breathtaking time.
Friday, November 15, 2019
Regulatory Framework for UK Banks
Regulatory Framework for UK Banks Introduction Berger, Molyneux and Wilson (2010) are of the view that banks provide a full range of financial services like banking, securities, and insurance under a single corporate structure and must be supported by the single capital base, the term ââ¬Å"universal bankâ⬠has multiple meanings, but commonly it refers to the commercial banking that is making loans and collecting deposits along with investment banking in which there are issuing of underwriting and trading in securities. Ryan-Collins and Goodhart (2012) point out the broader view that universal banks offer a wide range of financial services including commercial banking, investment banking with other activities like insurance, it seems like the multipurpose financial market which provided both banking and financial services. Financial Times (2015) terms refers universal banking as financial services of retail, wholesale and investment banking services under one roof. Demirguc-Kunt (2010) refers that universal banking is a com bination of large banks operate extensive networks of branches, providing multiple services, holding claims that firms about participation in corporate management of firms. Forsyth and Verdier (2003) are of the view that universal banking began almost in 1930 to 1940 and Europe is the home of Universal Banking, although other countries also adopted it. Structure of United Kingdom Banking System Schumpeter (1939) refers the connection between banking and financial system in economic growth and it is most old history of this specified reference of this field. Beck and Rahman (2006) speculate that in the recent economic literature, banking system measures a reasonable ratio and access like banking, loan ratios in gross domestic products, and it is a direction to analyse other financial markets. Banking systems have many other multiple dimensions that bank assets may be kept in one house, the bank required few branches or a large number of branches, but it was very true in the early stages of banking when banks were in their development phase. Heffernan (1996) describes the financial system refers some points very clearly that the system can provide payments, can give support between savers and borrows and play major role in insurance against risk. The British banking industry has many changes from the last 20 years, besides forces which have the power to change the supply and demand functions, change has also been made due to domestic deregulations. Hsbcnet.com (2015) reports that The Bank of England has always shown keen interest in the structure of the financial system because financial stability may have an effect on cost and availability. Many new products emerged over the past 50 years and the United Kingdom banks have full range of financial services and become larger. United Kingdom banking system made a dramatic shift in size from past 40 years and the total assists rise from 100% to 450% of the nominal Gross Domestic Product, banking giants claiming that the UK banking system keeps this pace in future also. Salina and Peltonen (2013) describe that financial stability depends the potential impact size of UK banking, so ultimately there must be some factors behind this huge banking size, description about those factors is important and these are financial hub benefits, comparative advantages and historical factors. Bush, Knott and Peacock (2015) d escribe the size of the UK banking system as shown in figure 1.1 and figure 1.2 refers below. Size of GDP of UK Banking System (2013) Regulatory Challenges of Universal Banking Models Alworth and Bhattacharaya (1998) are in the view that in the recent decades, the banking sector has undergone due to the forces of globalization and lack of technology, secondly it is also recognized de-regulation is due to that higher degree of freedom to financial institutions as a so it requires strong supervisory authorities. Changes in the nature of banking risks, off-balance sheet business and complexity in the nature of transactions all these need strong internal risk management and strengthening of existing capital requirements in 1980 and early 1990 numbers of bank failures were due to the way banks were regulated. Quinn (2012) is in the view of that change is needed in the banking sector, there is some need to show the market trends of entry and switching are enough for competition where customer focus is on the front line. Different advance economies adopted structural bank regulation measures to face the regulatory challenges and one element is mandatory upon them that se paration of commercial banking from certain securities market activities. Treanor (2011) reported in the ââ¬Å"Guardianâ⬠, that the United Kingdom is going to act upon Vickers Commission suggestions as a major measure the report, in which Sir John Vicker recommends to Britian biggest banks to implement reforms until 2019, this is going to be initiating after the collapse of Lehman Brothers in 2008. Conway (2011) is in the view that Vickerââ¬â¢s recommendation is going through to ring-fencing in the United Kingdom banking sector. The Economist (2012) reveils the report that universal banks merging investment banking complexities with commercial banking services, in one extent it is good offering services to the customer while on the other hand analyst have no second thoughts also, the famous universal banking giant Sandy Weill, the mergers of Citigroup saying that the megabanks should be broken up. Shrivastava, Pandey and Vidyarthi (2007) describe the view that banks facing information imbalance which will cause the lack of public confidence in the banking system, so there is the need to protect it from this high risk taking by banks. Because banks are critical for mobilizing the public savings, its safety and return to savers also, so banks need for their heavy regulation in this sense also. Mostly challenges have faced by bank regulators in the early 80s, due to deregulation of economic system, financial innovation waves and internationalization of financial flows all these challenges arise the potential of doubts about the bankââ¬â¢s risk management procedures. Orbell and Turton (2001) speculate that banks take deposits from public to investing these deposits in risky assets and businesses, ultimately banks are in a position to take risks excessively, secondly market discipline, where these deposited are invested, is a mechanism which curb the incentive in taking excessive risk more costly for banks. So after recent events of severe market and re gulatory failure in Europe and United States a point arisen that there should be need for reforms. While on the other hand single regulator model of United Kingdom widely accepted across the globe. Regulatory Challenges, and British Economy Kim and McKenzie (2010) argue that financial crises faced globally in 2008 laid many questions for strong measures to prevent any resemblance in future, bankers, regulators, politicians or economists nobody want accept the blames of crises. Particularly in British banking which has a rich history, which spread out on centuries, founding of the Bank of England in 1694. Bank of England has always had a dominant position in the British economy while other banks were underdeveloped. So due to small in size other country banks were inherently fragile, which made to face them financial crises in early nineteenth centuries, one major example is crises of 1825, and then the first time the Bank of England understood the role of lender of last resort. Gregory (1929) quoted ââ¬ËThe Economistââ¬â¢ that ââ¬Å"the limited liability of the wealthy may not be expected to prove as good if not better security than the unlimited liability of the poorâ⬠. Mullineus and Murinde (2003) urges th at the in 1986, main clearing banks ranked them fully integrated banking, invested more than one billion in the securities business. British banks highly enhanced their standing globally, commercial banking was higher profit gaining business in the United Kingdom and have much concern about the level of competition. Conway (2011) describes that the time of financial crises all had become universal banks, amalgamation of commercial and investment banking activities, on the other hand Barclays, HSBC and Standard Charted faced crises without government support. Treanor (2011) describes that Britishââ¬â¢s fifth largest mortgage lender Northern Rock, is going to run on, and this disaster situation was not seen in United Kingdom from over 100 years, most dramatic symptom of Northern Rock crises indicated the low grip on financial markets in the United Kingdom. Northern Rock has good use of structured products in funding before to the crises, but still impacted by the turmoil in America ââ¬â¢s mortgage market. The bank has a low deposit ration to loan failed to renew its short term financing and was forced to beg to the Bank of England for assistance. As soon as news broke, the customer quickly withdrew their savings, such panic situation which was not experienced in the United Kingdom since 1866. Salina and Peltonen (2013) describe that at the time of crises United Kingdom government need to inject billions into the industry, also the Bank of England funded many banks for keeping them in running and this bail out costs raised real concerns. Some lesson has been learned from Northern Rock incidents that the regulation of banks on liquidity along capital should be centralized, because Northern Rock faced reduction in the liquidity for securities mortgages rather than the inadequacy of capital. Financial crises and reactions of Regulatory Authorities The Economist (2012) explained that after 2007 to 2010 financial crises banking and finance market faced severe consequences specially on supervision and regulation aspects, the question was not only to build the public confidence again, which is also a very difficult in its but also the future evolution of the financial industry and banks at larger scale. Regulator and supervisors worked hard after crises and there was a lot of analysis has been conducted towards the causes and their solutions. Some of the measures have been taken by regulatory authorities which describes here one by one (i) Adjusting budgetary problems; failure of banks in many countries faced the common budgetary problems, there are many ways that can affect the real economy and budgets. (ii) Rebuilding the structure of responsibilities; in 1999, the G20 was established and made lots of contributions to shaping up international finance regulation. Biannual meeting was held in the early years, but greater frequency of meeting done in 2009 and 2010 due to the issuance of declarations and progress report. Multinational agency standards have been formalized and Finance Stability Board in 2009 formed with core responsibilities of coordination between national financial authorities and international standard setter. Bank of England (2014) in its news release reveals that The Prudential Regulation Authority (PRA) introduces a new (iii) accountability regime about insurance sector, PRA also consulted same regime for banking sector in July 2014. This regime will also take care and account of the need of new measures which relate to governance of individuals as a part of solvency. (iv) new international standards are coming into being both for regulatory activities for financial firms along with quantitative and qualitative approaches. Besides that there are many agreements done for betterment of the regulatory process, but it has also been clear that individual nations not waited for agreements on in ternational standards to regulate financial sectors. Financial Stability Board, (2010) issue a list of scope and scale of activities about reforms which is a) reforming compensations b) refurbish accounting standards c) strengthening supervisory and regulatory standards d) refining the regulatory perimeters. Brunnermeier et al. (2009) argue that (v) reforms in corporate governance were certainly needed to avoid futuristic failure of financial institutions and this was the main lesson to come out of the crises. (vi) Revision in remuneration structure also required as the mentioned structures of remuneration was very poor in financial institutions. The Financial Stability Board also produced some principles for solid compensation practices. (vii) Reforms in risk management practices also observed, as the failure of risk management systems is the most critical, unfortunately, it is shown in a lot of institutions like international banks specially. Johnson and Kwak (2010) speculate that the (viii) accounting reforms, accounting are a basic component of regulatory regime for example calculation of capital is cor dependent on reported, assessed values, one of the core areas of reforms is required in valuation and provisioning of accounting. One of the other lessons drawn from crises that is regarding (ix) risk identification and mitigation, actually authorities, in some views, are not good to identify or projecting the risk so capabilities to resolve these kind of issues need to be improved and financial policies need to follow proportionate principle. The bank should (x) act like a social contract, in the new regulatory paradigm, it is a major challenge that how bank again focuses on retail business, most banks are in the risk business about the turning liquid to liquid loans, while doing this job banks are badly failing in fulfilling their social contarct part and they need to build it up again. There should be (xi) new business models required as in the phase of crises no business model looked fixer of crises, the diversified banking model required in the scenario and that will help to secure the banking business as well as revenues and customers also. Salina and Peltonen (2013) posit the view that (xii) false sense of security is the core reason of financial disaster, describing further that capital provisions are important but only capital is not only sufficient to address the issue. It was also observed that (xiii) there is a need to redefine systemic risk, in current crises which reflects the unpredictable size of the losses and who will bear that losses. Loss distribution will come as battle in financial crises, bailing out also not a good practice and seems to be taking from one to give others. Regulatory Framework ââ¬â Suggestions Some overhauling required in regulatory framework facing worst financial disaster in Europe and the rest of the world also, reforms are required on regulatory framework internationally in general, and the United Kingdom in particular. Including reinforcing macro-prudential oversight, giving the strength in the overall resilience of banks and shadow banking (or unregulated sectors needs to be in regulation). (i) Optimistic about pricing the assets and risks, much precaution required to observe in risk taking secondly, there is need to be more awareness about regulated and non-regulated structures on information sharing. (ii) Cross border banking resolution required in national and international approaches. (iii) Far-reaching changes required for shaping and functioning of financial institutions with the high pitch of transparency in regard to the financial instruments (iv) In future crises may differ in nature like size, type and its cross border exposure so consolidation and coordina tion among banks should required on local and international level, one other thing should remain in mind that for the survival, some business models may disappear but some may strengthen their risk management. (v) Measures which could be taken in the middle of crises need to be more supportive rather to hide them, it must be planned whether mega project should remain in the market or there is no need of them, there should be some policies without exacerbating the present crises for the long term view of financial systems. (vi) Financial sector scrutiny perimeter need to be expanded to a wider range of better prevention of banking sector and other financial institution. (vii) Management needs to encourage incentives and discourage regulatory arbitrage. (viii) Need to adopt the concept of systematic risk factoring among funding and effects of leverage. (ix) Buffering between good times and bad time, which can help for liquidity norms of capital provisioning (x) Progress required to ta ckle the regulation and resolution of cross border institutions for legal hitches. (xi) Flexibility for central banks in providing liquidity, focus also required in the attention on credit and asset booms. Many central banks, especially in emerging markets facing capital outflows so the provision for extra liquidity may more complex regarding foreign exchange reserves and may work fuel to drain for this. (xii) Better crises responses and fiscal support required from national authorities regarding to increase the concern about credit risk and realization of losses there also needs a clear exit policy for withdrawing market or transit to new markets. (xiii) Market discipline must not ineffective for constraining risk taking other than the banking sector. Consolidation rules required more strict specially for entities and risks, particularly with off balance sheet activities.
Tuesday, November 12, 2019
Carl Robins Essay
This case study pertains to an employee by the name of Carl Robins. He has been employed by ABC, Inc as a Campus Recruiter for six months. In early April, during Mr. Robins first six months of employment; he successfully recruited 15 new hires. The new trainees were to report to Monica Carrolls, the Operations Supervisor, as they would be working under her. (University of Phoenix, 2014) This case study analysis of Mr. Robins is in relation to the numerous issues that transpired between April and June 15th. To obtain a clear understanding of the complications that transpired, the company believes that it would be in their best interest to consult a firm to look into the companyââ¬â¢s issues and to help solve the problems that have emerged; this may be the most effective method to identify and recommend ways to improve ABC, Inc.ââ¬â¢s recruiting of new trainees. I. ISSUES THAT TRANSPIRED The consulting firm came into ABC, Inc. and thoroughly examined background information on the situation. There were many key problems that had been identified during the evaluation. The issues that ABC, Inc. was facing were centered on Mr. Carl Robins, ABC, Inc.ââ¬â¢s Campus Recruiter and also on the company ABC, Inc. To begin, Mr. Robins has been with the company merely a short six months. The consulting firm believes that Mr. Robins lacks experience, training and supervision. The firm also believes that ABC, Inc. did not train him properly nor did it provide him with the knowledge he needed to proceed properly with the hiring process. He lacked experience and knowledge of the hiring process and he was still allowed to hire 15 newà trainees for the Operations Supervisor, Monica Carrolls. Although hiring 15 new trainees is great accomplishment for a new employee, this might have been too many employees to be hired at once for a first recruitment. Because he is still new to ABC, Inc., learning about day to day operations, the hiring of 15 new trainees can be overwhelming, even to the most experienced of people. Another issue Mr. Robinââ¬â¢s was facing, was the lack of communication between him and the other employees in the office. On May 15th, he was contacted by Monica Carrolls about the following issues: the training schedule, orientation, manuals, policy booklets, physicals, drug tests, and a host of other issues, which Carl would coordinate for the new hires. Once again, Carl assured the Operations Supervisor, Monica Carrolls, that he would have everything completed and arranged by the June 15th orientation. After further review, Carl had realized that when going through the new trainee files to finalize all the paperwork for the June 15th orientation; applications for some of the new trainees had not been completed. Also, there were no transcripts on file and none of the 15 trainees had been sent for the mandatory drug screen. Another problem Carl had was that the orientation manuals were missing several pages from each of them and he only had three copies of the manuals. Lastly, upon checking the conference room to confirm the date of the orientation, he had not realized that the conference room had been booked for the whole month of June by the Technology Services Department. There are several concerns or issues that need to be addressed and that Carl and ABC, Inc. need to rectify. Below are the listed issues of these concerns that will be discussed. Review of addressed issues: 1. Incomplete employee applications 2. Mandatory drug screens were not scheduled 3. Employee transcripts were not on file 4. Incomplete orientation manuals 5. Shortage of orientation manuals 6. Resource scheduling conflicts II. PROBLEM SOLVING SOLUTIONS After the case review of Carl Robinââ¬â¢s, discussion of possible solutions available to rectify the situations at hand and the proposed solutions that Mr. Robinââ¬â¢s should take have been reviewed. Starting with concerns and issues, numbers one through three, the incomplete employee applications; Carl needs to contact the 15 new hires and make them aware of the absence in their records and have them complete the applications that need to be submitted to the Human Resources Department along with a transcript; they also have to complete a mandatory drug screen prior to orientation. Carl needs to set a deadline for the mandatory drug screens to be completed prior to the June 15th orientation training. On the concerns and issues, number four and five, the incomplete orientation manuals and the shortage of the orientation manuals. The orientation manuals were short by 12; Carl needs to make arrangements with company in house copy person to finish completing the orientation manuals he needs or he must contact an outside company to help rectify the need for the orientation manuals. Carl needs to have a ââ¬Å"Main Copy Manualâ⬠made for himself or the next person that is in his position. A hard copy manual is something that should be kept on file, so that pages will not be misplaced and there will always be one on file. Carl seems to lack knowledge of ABC, Inc.ââ¬â¢s policies and procedures. He must get to know the material in the companyââ¬â¢s orientation manual prior to the July orientation. Reading over the material prior to the orientation and also going over what he will be saying to the new hires with his own supervisor or another staff member might be a good way to go about this. Mr. Robinââ¬â¢s can also make key notes to have for himself during the orientation so he can be prepared prior to the training. Lastly, on issue and concern number six. ABC, Inc. must make arrangements to find a better way to coordinate the availability of the conference room or rooms. By not having arrangements in place for this, Carl currently does not have a place to hold orientation that is to take place on June 15th; due to the Technology Services Department holding training for the whole month of June. Whether the system that they choose be a calendar type paper based or web based, ABC, Inc. should have something in place so errors like these do not occur again. A recommendation of a web based calendar and have one person take control of it is suggested. III. PROPOSED COMPANY SOLUTIONS The proposed company solutions that should take place are: refer all applicants to the Human Resources Department and also for all new employees establish bimonthly or monthly start dates to coincide with the companyââ¬â¢s pay periods. Have orientation manuals printed either by an in house copy person or have orientation manuals completed by an outside company. Lastly, ABC, Inc. must set up a calendar system for reserving the conference room and Carl needs to go ahead and reserve this room on a reoccurring basis. It will be easier to cancel the reserved room rather than to go scrambling looking for a room to hold orientation in. A web based calendar controlled by one person is what is recommended. Having upper management hold a meeting to discuss implementing the proposed solutions should be an additional step to take for all corporate management. Also, upper management should meet on a monthly basis to discuss issues that may be happening within the company and use critical thinking skills to help determine what steps they need to take to help their employees better themselves at their jobs. This will bring good morale to the company and will make for a better work environment. CONCLUSION In conclusion, Carl Robins is an employee of ABC, Inc. and has been working for the company for just six months. He holds the position of Campus Recruiter and on his first recruitment hired 15 new trainees. Carl lacked supervision, knowledge and experience and was not ready for such a large task. He was missing applications and mandatory drug screenings that were needed to complete employee records. Carl also did not have proper completed orientation manuals. These issues led to a case study of Carl and ABC, Inc. and proposed solutions were recommended. The recommended solutions are as follows: 1. Refer all applicants to the Human Resources Department 2. All new employees to establish bimonthly/monthly start dates to coincide with pay periods 3. Orientation manuals to be printed in house or by outside company 4. Have a ââ¬Å"hard copy manualâ⬠made of orientation manual 5. Set up a web based calendar system for reserving conference room or rooms It is not impossible to overcome these issues, the proposed solutions if set in place should make for a better work environment for the employees of ABC, Inc. References (2014). Case study: carl robins. University of Phoenix.
Sunday, November 10, 2019
Dramatic Techniques In Hamlet Essay
In your view, how have dramatic techniques been used to reveal memorable ideas in ââ¬ËHamletââ¬â¢? Support your view with detailed reference to text. Shakespeareââ¬â¢s intensely theatrical revenge tragedy ââ¬ËHamletââ¬â¢ utilises dramatic techniques to explore memorable issues, which transcend through todayââ¬â¢s context due to their universality. The morality of vengeance, inevitability of death and the detrimental consequences of illusions and corruption are issues developed through linguistic diversity and construction. Hamletââ¬â¢s contemplative and scholarly nature amongst the social and religious hierarchy enforced by the Middle Ages results in his ethical and metaphysical uncertainty of these ideas and subsequent downfall as a Shakespearean hero. ââ¬ËHamletââ¬â¢ explores how the resonating conflict between appearance and reality inevitably causes disorder within society through dramatic techniques. A.C. Bradley wrote that ââ¬ËHamlet is called upon to assert a moral order in a world of moral confusion and obscurity.ââ¬â¢ Hamletââ¬â¢s metaphoric depiction of Denmark as ââ¬Ëan unweeded gardenââ¬â¢ juxtaposed against the ceremonious kingdom portrays this illusive nature of his society. The symbolic portrayal of a mirrored room within the Castle of Elsinore in Kenneth Branaghââ¬â¢s 1996 film production of ââ¬ËHamletââ¬â¢ further reflects the transparency of the kingdom and how its conflicting illusions result in the inevitable disorder of society. The dramatic irony of Claudius, the murderer, appearing to grieve over his brotherââ¬â¢s death, highlights his misleading character, reinforced through Hamletââ¬â¢s shock of this ââ¬Ëvillain, villain, smiling damned villain!ââ¬â¢ murdering his father, the exclamation mark and repetition increasing dramatic force and atmosphere. The conflict between appearance and reality of Claudiusââ¬â¢ guilt thus leads to Hamletââ¬â¢s confusion and ambiguity, whilst the instability of the political leaders reverberates down the structural h ierarchy. Hamletââ¬â¢s acknowledgement of his Machiavellian ââ¬Ëantic dispositionââ¬â¢ foreshadows his metamorphosing passions of composure and paroxysms of fury. His lucidity and the austerity of blank verse deteriorate into fragmentary prose, portraying his apparent madness. Through his syntactic variation and language, Hamletââ¬â¢s illusive persona contributes further to the moral confusion of his world and its chaotic downfall, contrary to A.C. Bradleyââ¬â¢s comment. Thus, through dramatic techniques, Shakespeare illustrates the inevitable consequences due to the conflict between illusions versus reality, a universal issue that still transcends through todayââ¬â¢s society. Through dramatic techniques, Shakespeare explores the inevitability of death in his tragedy ââ¬ËHamletââ¬â¢. Hamletââ¬â¢s beliefs parallel with the Renaissance, an era of the rebirth of learning and contemplation over the timeless philosophical ideas of existence. The antithesis ââ¬Ëto be or not to beââ¬â¢ in Hamletââ¬â¢s soliloquy intensifies his sense of conflict on the meaning of life. His divergence and uncertainty is reinforced in his metaphoric and rhetorical questions on whether ââ¬Ëto suffer the slings and arrows of outrageous fortuneââ¬â¢ or ââ¬Ëto die: to sleep- no moreââ¬â¢. Personification of ââ¬Ëthis fell sergeant Death is swift in his arrestââ¬â¢ characterises death and highlights its inevitability. The skulls in the graveyard scene symbolise mortality, emphasising the inescapable fate for all humans. Hamletââ¬â¢s anaphora ââ¬ËAlexander died, Alexander was buried, Alexander returneth to dustââ¬â¢ reflects on the cycle of life, the repetition lengthening his soliloquy on mortality. The following rhyming couplets ââ¬ËImperious Caesar, dead and turned to clay, might stop a hole to keep the wind awayââ¬â¢ loses the seriousness of the issue, his language indicating procrastination to delay the plot further. The additional placement of the graveyard scene before the final catastrophic downfall foreshadows the destined death of Hamlet, intensifying the ultimate climatic tension. Thus, through construction and language, Shakespeare explores the universal issue of mortality and the inevitability of death. The morality of vengeance is explored through various dramatic techniques in ââ¬ËHamletââ¬â¢, and resonates through time as a universal issue, allowing it to be memorable. J. Kerriganââ¬â¢s interpretation ââ¬ËHamlet knows that revenge would gratify the stern militaristic father whom he loves, and he appears to want to please him; but he cannot overcome his radical sense of its pointlessnessââ¬â¢. Hamletââ¬â¢s hyperbolic comparisons and juxtaposed imagery comparing Claudius to his father as a ââ¬Ëhyperion to a satyrââ¬â¢ signify his intense devotion to his father, who embodies an older medieval feudal world. However, Elizabethan and Protestant views opposed revenge, causing his scholarly nature to diverge between his repressive feminine side and aggressive male side and debate the moral complexities of vengeance. Shakespeare portrays the dramatic irony of Hamletââ¬â¢s inaction since he originally claims to ââ¬Ësweep to my revengeââ¬â¢ with metaphorical ââ¬Ëwings as swift as meditationââ¬â¢. This reaction parallels with Laertesââ¬â¢ blind anger through destructive imagery and vengeful language ââ¬Ëto hell allegiance, vows to the blackest devil, conscience and grace to the profoundest pit!ââ¬â¢ However, Hamletââ¬â¢s indecision is strongly juxtaposed against the impulsive characterisation of Laertes and Fortinbras, lengthening the play further and adding to a sense of delay and dramatic suspense. Through Shakespeareââ¬â¢s use of dramatic techniques, the universal concept on the morality of vengeance is explored in ââ¬ËHamletââ¬â¢. Shakespeareââ¬â¢s use of dramatic techniques in his exploration of the detrimental effects of corruption and deception allow it to be a memorable issue, which resonates within our modern world. Derek Marsh states ââ¬ËHamlet is a noble figure, shocked by corruption yet holding beliefs in responsibility and justice which stop him yielding to despair or acquiescing in the evil.ââ¬â¢ Repeated imagery of poison and disease reveal this ââ¬Ërank corruption, mining all withinââ¬â¢ the ââ¬Ërottenââ¬â¢ state of Denmark, a rigidly structured hierarchy of the seventeenth century. The dramatic irony of Rosencrantzââ¬â¢s and Guildensternââ¬â¢s corruption and betrayal to Hamlet increases the audienceââ¬â¢s suspense, however the inevitable consequences of deception result in their ironic deaths and Hamletââ¬â¢s decent into evil, contrary to Marshââ¬â¢s comment. Hamletââ¬â¢s juxtaposed imagery in his uncertainty of the ghostââ¬â¢s loyalty, being ââ¬Ëa spirit of healthââ¬â¢ or a ââ¬Ëgoblin damnââ¬â¢dââ¬â¢ reflects in his moral conflict between trust and deception, causing his detrimental inaction. Opheliaââ¬â¢s references to ââ¬Ërosemaryââ¬â¢, ââ¬Ëpansiesââ¬â¢, and ââ¬Ëvioletsââ¬â¢ metaphorically depict her feminine and vulnerable qualities of ââ¬Ëremembranceââ¬â¢, ââ¬Ëthoughtsââ¬â¢, springtime and love, susceptible to the corruptive dominance of her father and brother. These strong patriarchal influences result in her ultimate madness and death, signifying the subsequent victimisation of women due to menââ¬â¢s power games. Thus, the universal issue of corruptive and deceptive relationships and their detrimental consequences are explored through the use of dramatic techniques. [Rhyming in the Play-within-a-play displays Hamletââ¬â¢s machiavellian need to ââ¬Ëcatch the conscience of the kingââ¬â¢ ( allows audience to observe both characters inside and outside this set play ( adds to suspense and intrigue of action. mounting tension + Claudiusââ¬â¢s sudden exit] ââ¬ËHamletââ¬â¢ ultimately explores the universal ideas on the morality of vengeance, inevitability of death and the detrimental consequences of illusions and corruption. Hamletââ¬â¢s conflict between these difficult ethical and metaphysical issues, results in the weakness of his mind, his hamartia, causing his ultimate downfall. Through dramatic techniques, a new dimension amplifies meaning and atmosphere, allowing the audience to experience an overall cathartic effect.
Friday, November 8, 2019
Advertising and Branding
Advertising and Branding Introduction Advertising refers to the art of creating awareness about existence of a product to the target populace in a persuasive manner that will generate the desire for the consumption of the product.1 This can be done in a number of ways. The advertiser must first determine the desired message that should reach that should reach the customer, and the meanings that will possibly be encoded.2Advertising We will write a custom essay sample on Advertising and Branding specifically for you for only $16.05 $11/page Learn More The advertiser must also know the product positioning desired of the brand in the market. The product can be positioned as health conscious, affordable, efficient, classy, and long lasting or a combination of two or more of such factors.3 Having determined the desired product positioning, the advertiser should then identify the preferred channels of communication to pass this message. The channel will be determined by the target market, the target populace should be easily accessible through the selected targets. Chandler suggests that the encoding of the message should be done in a manner that avoids ambiguity or meaning distortion as much as possible.4 Role of Advertising ââ¬Å"Advertisingââ¬â¢s central function is to create desires that previously did not exist.â⬠This statement gives the primary role of advertising. The main aim of the advertiser is to convince those who have not been using the product to try it. It means trying to achieve the maximum market share that the product can realize. Other than the need to inform customers about existence of a new product in the market or just the desire to remind them of market availability of such products, the main aim is to increase sales.5 The advertiser objective is to convince, not just to inform, the customers to try the products.6 When Pepsi positions its Mountain Dew drink as affordable and full of flavor, the intention was to bring more individual s to consume the drink. Coca colaââ¬â¢s advert dubbed ââ¬Ëstop drinking, enjoyââ¬â¢ brings this view closer home. It clearly urges customers ââ¬Å"not to take one bottle of coke, but twoâ⬠. The intentions are very clear; buy more coke. These adverts are always structured in a manner that leaves the customers yearning for the experience brought about by consumption of such products. Such desires are the driving factors that would lead to demand creation of the product.Advertising Looking for essay on advertising? Let's see if we can help you! Get your first paper with 15% OFF Learn More The statement that ââ¬Å"our desires are aroused and shaped by the demands of the system of production, not by the needs of society or the individualsâ⬠has two fronts. An individualââ¬â¢s desire is shaped by the current demands of the society. The society has a strong influence on individualââ¬â¢s demand. Fashion is a factor that individual buyers li ke to take into consideration while purchasing a product.7 They do not want to appear outdated. This therefore means that the society has a great influence on customersââ¬â¢ desires. This is so especially among the youths. Their dress code or hairdo will always be in line with what the society currently consider classy. Having determined that the society dictates the desire of the individuals, the next step will be to determine the drivers of the societyââ¬â¢s demands. It is a common phenomenon to see individuals having one deign of dress, but after a short while, they assume another, which they accept once again overwhelmingly. Who shapes the societal desires then? The designer, the production units, and the demands of the system of production shape the desires of the society. It therefore means that our desires are aroused and shaped by the demands of the system of production. The advertiserââ¬â¢s task will now be to persuade rather than to inform the society. The adverti ser must understand the fact that individual buyers that make up the entire market depend on the societyââ¬â¢s demand to generate their desire. This society relies on the system of production to guide its desires. For this reason, an advertiser for ââ¬Ëblue jeansââ¬â¢ must persuade the society that the garment is the most classical in the market. The bottom line is that the society must be convinced that this is the best product in the market. For an advertiser to achieve this, s/he must be in a position to persuade, not just to inform the society. The society may already be informed about the productsââ¬â¢ presence, but the most important thing will be to convince them that the product best serves their needs. The society will in turn influence the individuals. A negatively perceived product by the society will receive the same perception by the individuals. Coca-Cola Summer Commercial 2011, Open Happiness The advertisement, found at Youtube is very artistic. It starts with a young couple lying on a beach. This couple is joined by other youths the same age. This is meant to attract youths the same age.Advertising We will write a custom essay sample on Advertising and Branding specifically for you for only $16.05 $11/page Learn More The rock music on the background is another attraction to the consumers of this age. The message is constructed in such a way that it brings out the idea that a bottle of this drinks bring out real happiness to those who are bored. The advertiser intent was to reach to the youths, convince them that coca cola is full of happiness and that it brings out the love in your partner in the best way possible. The consumersââ¬â¢ interpretation of this is the same as what the advertiser intended for it. The consumersââ¬â¢ see the happy individuals, each with a bottle of coca cola and s/he is convinced that happiness is in this drink.8 The youths, in the beach, at summer time having fun and cheerin g each other is a sign that this drink is suitable for parties and that it brings out the best in a person. However, complete avoidance of the middle aged and the aging group is a little discriminatory. It makes this group of individuals feel that this product is not meant for them. This can reduce sales among this target market. The group below 16 years of age may not also identify with this ad, and this lowers the sale in this group. This not withstanding, this advert coherently brings into focus, the idea that the brand coca-cola is sensitive to consumersââ¬â¢ demands. It is able to convince customers that this brand has all the happiness that one may need.9 I consider this advert to be a success. It is not only entertaining but also highly persuasive. The music, the background, the happy healthy youths, the cool blue waters the wonderful colors and the atmosphere created by all this leaves the viewer yearning to be party to it. Even the target segment that would have felt cle arly ignored by this ad would admire it and this can make them be pool members. The brand image is perfectly brought out in this advert. However, the overemphasis on the youths gives the idea that it is specifically for individuals that age. This may work against the brand in the other segment that is left out. The brand positioning therefore, should try to be as all-inclusive as it may be possible.Advertising Looking for essay on advertising? Let's see if we can help you! Get your first paper with 15% OFF Learn More If given chance, I would have made a little change to the advert. This drink finds a big market in form of families. The advert does not bring out the idea that the product is suitable for a family set up. I would therefore try to bring this idea. This would bring into focus, the children who were left out by the original advert, the middle-aged and the aging. This broadens the scope of the brand. Bibliography Andrzej, A A Buchaman, Organizational behavior, Prentice Hall international, London, 2007. Bainbridge, J, Sector insight: Bottled water-Health drowns out green concerns Marketing, 2007, pp. 99. Balmond, S, Bottled water sales are booming in the UK market, Design Week Journal, vol. 20, no. 30, 2005, pp. 11. Chandler, D, Semiotics: The basics, Routledge, New York, 2004. Del, I, J Best K Coney, Consumer behavior, Tata McGraw Hill, New York, 2005. Kimmel, R, Fill with care promotes lifestyle, well being, Evians Caswell Brand Week, vol. 48, no. 30, 2007, pp. 42 Wayne, D M Hoyer, Consumer behavior, Cangage Learning, South Western, 2008. Footnotes 1 D Wayne, M Hoyer, Consumer behavior, Cangage Learning, South Western, 2008, p.32. 2 I Del, J Best K Coney, Consumer behavior, Tata McGraw Hill, New York, 2005. pp. 42 3 J Bainbridge, Sector Insight: Bottled water Health drowns out green concerns Marketing, 2007, pp. 99. 4 D Chandler, Semiotics: The basics. New York, Routledge, 2004. pp. 8. 5 S Balmond, Bottled water sales are booming in the UK market, Design Week Journal, vol. 20, no. 30, 2005, pp. 11. 6 A Andrzej A Buchaman, Organizational behavior, Prentice Hall international, London, 2007, pp. 31 7 R Kimmel, Fill with care promotes lifestyle, well being, Evians Caswell Brand Week Journal , vol. 48, no. 30, 2007, pp. 42 8 A Andrzej A Buchaman, Organizational behavior, Prentice Hall international, London, 2007. pp. 56 9 R Kimmel, Fill with care promotes lifestyle, well being, Evians Caswell Brand Week Journal, vol. 48, no. 30, 2007, pp. 42
Wednesday, November 6, 2019
Solar Heating â⬠Converted Energy From the Sun
Solar Heating ââ¬â Converted Energy From the Sun Free Online Research Papers Solar Heating Converted Energy From the Sun Solar heating is energy from the sun that is converted into either thermal energy or electricity. It is a renewable resource that is environmentally friendly. Unlike fossil fuels, solar energy is available just about everywhere on earth. This type of energy is free, and cannot be raised in price. Solar energy is also one of the major sources of the worldââ¬â¢s power. It is used to provide lighting, mechanical power, and electricity in cities all around the world. Energy from the sun in the form of heat can be utilized either passively or actively to replace traditional energy sources in commercial and residential buildings and homes. This type of energy can also be used to keep a person warm and may also assist in the warming up of food. Passive solar energy is one form of solar energy. This kind of energy represents an important strategy for replacing traditional energy sources in buildings. Anyone who has sat by a sunny window on a cold winter day has felt the effects of passive solar energy. All passive techniques use walls, windows, floors and roofs, in addition to exterior building elements and landscaping, to control the heat generated by solar radiation. The term passive means that no extra mechanical equipment is used, other than the normal building elements. Passive solar heating of buildings happens when sunlight passes through a window, hits something, is absorbed by that object and is converted to heat. Once the heat has entered the building, many different methods are used to keep and scatter it. A well-insulated and airtight building helps prevent heat loss and allows solar heat to provide more of the heating needed. Approximately 25 percent of a buildings heating requirement can be gained with passive solar techniques. Active heating of buildings is one of the major uses of the suns energy. In some cases, the cost is almost as high as that of non-renewable energy sources. One way of actively heating a building is by using solar energy to heat water in solar collectors, then transferring the heat to the rest of the house by liquid or air. Another way to actively heat a building is to heat air and send the heated air throughout the rest of the building. In addition to those methods, a building can be heated by using the solar energy found in the environment in the form of heat through heat pumps. The amount of heat that these techniques can generate is dependent on the strength of the sunââ¬â¢s rays. Solar energy can be used to warm up food in numerous ways. The Solar Oven is one way to cook food using solar energy. This productââ¬â¢s energy source is the sun, which is absolutely free. It also provides food without the taste of smoke or gas and does not need to be preheated with charcoal or wood. Solar energy can also be used to keep people and animals warm. Radiant Space Heating is a strategy that conserves a lot of energy and brings warmth to many areas in a house or building. Radiant heating works basically with different kinds of forced air. It controls the heat loss from a personââ¬â¢s body. Heat leaves the body in three ways, through breathing, airflow, and radiation. However, half of all the bodys heat loss occurs through radiation. Therefore, if the air surrounding a person is heated using solar energy then the amount of heat loss through radiation is reduced and the person stays warm longer. Solar energy in the form of heat is the least polluting of all known energy sources. Today, we are just beginning to discover its ultimate potential. While solar energy has been available to mankind since prehistoric times, it has not been as effectively used as other sources of energy. The challenge that todayââ¬â¢s society faces is creating a system that provides a reliable energy supply using solar heat. Definitions Solar collectors- any of various devices for the absorption of solar radiation for the heating of water or buildings or the production of electricity. Solar energy- energy obtained from radiation emitted by the Sun. Passive solar heating system- relies on natural methods of collecting and distributing heat from the sun. Active solar heating system- collects heat from the sun and circulates it through a hot water or heating system. Radiant heating- A system to heat and cool buildings that relies primarily on radiation heat transfer. Typically, heated or chilled water is circulated though floor or ceiling panels to condition the space. Non-renewable resource- an energy resource that is not replaced or is replaced only very slowly by natural processes. Primary examples of non-renewable energy resources are the fossil fuels: oil, natural gas, and coal. ââ¬Å"Glossary of Solar Heatingâ⬠. Graylab 1995. 17 November 2001. . McLaughlin, Charles W., Thompson, Marilyn. Physical Science. New York City: McGraw- Hill Companies, Inc., 1999. 163- 165. ââ¬Å"Solar Heatingâ⬠. ACRE 1997. 12 November 2001. . ââ¬Å"Solar Heating and Youâ⬠. Consumer Energy Information 1998. 14 November 2001. ddddd . Sun (astronomy). Microsoft Encarta Online Encyclopedia 2001. 14 November 2001. . Research Papers on Solar Heating - Converted Energy From the SunPETSTEL analysis of IndiaBionic Assembly System: A New Concept of SelfMind TravelThe Spring and AutumnThe Project Managment Office SystemOpen Architechture a white paperGenetic EngineeringQuebec and CanadaMarketing of Lifeboy Soap A Unilever ProductThe Effects of Illegal Immigration
Sunday, November 3, 2019
Quality television Case Study Example | Topics and Well Written Essays - 500 words
Quality television - Case Study Example Getting the attention of the target audience based on the genre of programme being produced is crucial to the success and production of a quality television programme, therefore, when developing a programme its content should be tailored to meet the demands and wants of the target audience. The quality of television programme can also be adversely affected by the main purpose it was made or the concept behind the making of the programme. This means that if a programmes main purpose is to offer comedy, its development and production must bent towards the humour and comedy that is appropriate and relate-able to the target audience. Blending the two will create a cultural value that is guaranteed to increase the quality of the television programme. In addition, creativity and originality of the content being generated are key values that increase the artistic aspect of the film thus increasing the general quality of the television programme. This is mainly due to the growing variation of genres in the film industry, the rapid and constant production of programmes by companies competing for airtime to increase their audience database and revenue thus their is constant repetition of ideas and concepts in many television programmes. The originality, creativity and /or the innovation behind a television programme is thus a key quality in the achievement of a quality television programme. For example, the remake of and old programme can increase the quality of the film through innovation and creativity by incorporating current cultural aspects and new technology in its development giving the audience a new take on the programme. Monetary investments are vital in the production of quality television. This is true based on the current technological advances leading to the demand for quality films with completely concealed staged events. For example,
Friday, November 1, 2019
A Study on the Apostolic Creed Essay Example | Topics and Well Written Essays - 2000 words
A Study on the Apostolic Creed - Essay Example But what is difficult for us to understand is this Powerful Being; whose powers we can barely even begin to comprehend actually personally cares about us. Even David asks Him, ââ¬Å"what is man that You care about him so muchâ⬠. We know that God cares about us and protects us. Our Parents take care of us and protect us. Our Mother nurtures us. Our Father protects us and guides us. For me that is the most natural way to look at God, as a Father. And the reason for that is not to assign him male attributes, because he is beyond that but because I see in Him somebody who cares and protects me, but also gives order and meaning to my life. And this in no way means that I consider a Motherââ¬â¢s role secondary in a family , because it is not but because the Father is the Head of the household and you can trust Him to take care of it. Many religions and many individuals have a very private approach to religion. In these readings you will find that there is an underlying communal approach found in the Catholic Church. From what you have read, why do you think Catholics emphasize communal religion and/or which reason do you find most satisfying for this approach even if it is not your personal style. The Catholic Church stresses the communal dimension of all the sacraments, seeing them as "community events," not private rituals.2 The reason for that I think is that for many years and even perhaps centuries , the church seemed a distant organization which the Church Parish had to observe as spectators. That is actually quite ironic considering that crucification of Jesus Christ the Curtain separating the Tabernacle from the people was torn in half since now there was nothing separating man and God. The communal nature of the Catholic Church involves everybody in the Church Parish and in many ways takes the Church to them and so it is something personal to them. Experience and response is the focal point of these readings. What was the most unique experience Christians had of Christ (according to The Creed) and what are some of the ways they responded The unique experience which Christians had of Christ was that By his Revelation, the invisible God, from the fullness of his love, addressed men as his friends, and moved among them, in order to invite and receive them into His company. When the Lord of the Universe comes down among us and extends an Invitation to us, the only thing we can do is accept it. And that is what the Christians did by faith and belief.3 The Faith was to God , but the belief was twofold , it was to the Truth and to the Person who was witness to the truth. Teilhard de Chardin has a very mystical view of creation and our participation in it. What are two or three of the most interesting things he has to say about this relationship and what do you think they mean. Teilhard de Chardin thinks that creation was not one act at one moment but is a continuous event. And indeed that is way it makes most sense theologically. We know on a personal level that God deeply cares about us and knows the smallest thing which effects us. But at the same time we want to say the He created this Universe long ago in one instant and then left it alone. Creation is not an event but is something which is continuous and indeed continues even now. Our limited understanding perhaps required this to be a linear event. But God is beyond time and space. And that is why this apparent argument between Religion and
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